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Understanding finance & the business cycle for sales & marketing staff

There may be quite a lot of ‘fire fighting’ when an organisations goes through the business cycle from the point of sales to the time the services or products are delivered. There are many reasons for this, and one of them could be the lack of the overall understanding of the business cycle by sales & marketing staff.

Ever wished that your sales professionals understood the business cycle more than just selling. Sales professionals would be more effective if they understood more of how their actions impact the business. With this higher level of understanding, your valued sales staff and your support staff in the organisation can work more effectively to deliver the company’s aspirations.

Prior to the start of this two day workshop, a half day interview with selected managers is required in order to customise the programme for the company

Brief course outline
  • The sales process & the sales organisation
  • Information needs before closing the sale
  • Pricing as the last option
  • Computing the profitability of the sale
  • Mobilising company resources after the sale
  • Understanding cash flow
  • Credit control function
  • After sales service
  • Group work

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