Many organizations today, in particular those in the service industry have to constantly compete with their competitors’ expansion programmes, price cutting, and high budget advertisement campaigns. But long-term success is built on professionalism of front-liners in selling and providing great customer service. This is particularly so in high fashion market. In many cases what the front liners do or don’t do decides the sale. It is not just the product. It’s the one differential that tops all others. It’s also the one that your competitors will find difficult to copy.
On completion of the programme, participants will realise the importance of first impressions and its impact on their image and that of the organizations, know what makes up professional frontline personnel, where they are in comparison and what they have to do to stand out from the crowd and they would acquire the skills to service and sell more effectively, and to exceed customers’ expectation and build a better bond for repeated sales.
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