Using CRM to manager customers and sales teams
There is more to sales management other than managing sales teams’ performance to achieve targeted sales turnover. Effective sales management also needs to manage and grow the company’s customers.
Managing customers involves the ability to manage the relationship between customers with the company, and being able to add value to them in order to garner repeat sales and achieve sales growth. This relationship continues even when the sales staff leaves the company.
Course objectives
This workshop aims to equip business, marketing, and sales managers with an understanding of the business need to manage customer relationships through effective management of customer information.
Participants will learn the process of managing customer relationships, how to gather information for market analysis and forecasting, and how a CRM system can be used to manage sales teams.
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